Choosing a name sounds simple until you have to do it yourself. Most people assume naming is a creative exercise.…
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Most people do not start a business by thinking about names.They start with an idea or a problem they want…
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Most brand names do not fail loudly. They fade slowly over time. They simply disappear into the background. People hear…
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There was a time when talking on a mobile phone felt like holding a miracle in the palm of a…
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Deciding on a name for a new business is never straightforward. It is something people underestimate until they are staring…
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There is a curious moment in most people’s experience with technology when they realize that the physical world still matters…
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There is a moment almost every founder experiences. You finally think of a name that feels right, sounds natural and…
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